PPPublishing is delighted to add a new title to its business bookshelf with The Business Start Up Guide, a short, punchy and practical handbook for new entrepreneurs. Written by two real business people with the minimum of waffle and the maximum of realistic advice, the book has sections on:
- how to plan for a new business, including writing a formal business plan for finance purposes;
- how to raise finance for the venture
- how to keep records;
- taking on staff;
- how to avoid being strangled in red tape, including everything you need to know about VAT;
- how to advertise and promote the business;
- what advisers you’ll need, and how to get the most out of them;
- how to structure the business tax efficiently;
- keeping overheads under control;
- the most common mistakes of new entrepreneurs, and how to avoid them;
- protecting your business and personal assets if things go wrong; and
- the crucial difference between working in the business and working on the business.
A lot of books about business can frankly be rather heavy going. We think you’ll find this one, with its humour and light touch, is very much an exception.
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