The Business Start Up Guide

PPPublishing is delighted to add a new title to its business bookshelf with The Business Start Up Guide, a short, punchy and practical handbook for new entrepreneurs. Written by two real business people with the minimum of waffle and the maximum of realistic advice, the book has sections on:

- how to plan for a new business, including writing a formal business plan for finance purposes;

- how to raise finance for the venture

- how to keep records;

- taking on staff;

- how to avoid being strangled in red tape, including everything you need to know about VAT;

- how to advertise and promote the business;

- what advisers you’ll need, and how to get the most out of them;

- how to structure the business tax efficiently;

- keeping overheads under control;

- the most common mistakes of new entrepreneurs, and how to avoid them;

- protecting your business and personal assets if things go wrong; and

- the crucial difference between working in the business and working on the business.

A lot of books about business can frankly be rather heavy going. We think you’ll find this one, with its humour and light touch, is very much an exception.

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